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British astronaut Tim Peake reached a life-long goal when he launched into space, and Appco UK believes his experience can serve as...

Business owners and entrepreneurs can take lessons from Leonardo DiCaprio’s perseverance in his quest for an Oscar, and from his...

You can take specialist courses and gain qualifications to help you excel in your sales career, but it’s worth noting that you might...

Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown...

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for...

If you lack sales experience, or the prospect of face-to-face contact with potential customers makes you nervous, you might think it’s...

Forget fad diets and fitness programmes (you look great the way you are!) – the New Year is the perfect time to focus on enhancing your...

It may be tempting to cut back on or even completely forgo market research, especially if you’re focussed on keeping your business costs...

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or...

Field marketing can offer a highly effective way to reach out to potential customers and promote your products and services in a more...

At Appco, we understand the importance of effective product development , which is why we created The Lab. Our in-house team of direct...

Amelia Mills, has only been a field representative in Appco UK’s network in Wales for six months, but says the skills she’s developed in...