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All the Latest


BLOG: Donors contact Appco UK to praise ‘exceptionally good representative of the cause’
Face-to-face fundraiser Pagan Knill. “I would like it noted that Matthew is an exceptionally good representative of the cause, he was...
Appco Marketing


BLOG: Kenya volunteer work an eye-opener for Appco employee
Abdulkadir with a local Maasai woman in Nairobi during her volunteering trip to Kenya. Global Fundraising Services staff member Faiza...
Appco Marketing


BLOG: Meet one Appco employee who runs a successful business on the side
Whether you’re an independent business owner, self-employed sales contractor or Appco employee, entrepreneurship and creativity are...
Appco Marketing


BLOG: How to improve recruitment with one simple question
In this final blog based on hostage negotiator Richard Mullender’s listening expertise, we look at how people can gain more insight into...
Appco Marketing


BLOG: Donating in response to a disaster is the second-best thing we can do
Dom Lester-George – from Appco’s worldwide fundraising provider, Global Fundraising Services – explains why ducks are better than...
Appco Marketing


BLOG: Trust me, I’m listening: how to listen well for more meaningful conversations
In our second of three blogs based on hostage negotiator Richard Mullender’s expert insights on listening, we look at how genuinely...
Appco Marketing


BLOG: Are you really listening?
At a skills-sharing event for entrepreneurs, hosted by Appco UK, hostage negotiator Richard Mullender spoke about the power of listening...
Appco Marketing


BLOG: 3 ways your marketing campaign could be letting you down
If your sales levels are remaining stubbornly low, it could be time to rethink your marketing strategy. It’s easy to get into bad habits...
Appco Marketing


BLOG: World Vision inspires hope with Appco UK fundraising support
Two employees from Appco UK’s charity division, and two fundraisers from the Appco UK network , travelled to Cambodia with World Vision...
Appco Marketing


BLOG: Why business people should be a bit more like astronauts
British astronaut Tim Peake reached a life-long goal when he launched into space, and Appco UK believes his experience can serve as...
Appco Marketing


BLOG: Why Leicester City’s rise should inspire business leaders
What can business leaders learn from Premier League underdogs Leicester City? According to Appco UK , the team’s unlikely rise to the top...
Appco Marketing


BLOG: Why knowing your stuff is essential in face-to-face sales
There is an art to great face-to-face sales that benefits both the company and the customer. To attract new customers, field sales...
Appco Marketing


BLOG: How can top-notch field marketing get you closer to your customers?
How many times have you spoken to your TV during the ad break? If you’re like most people, the answer is likely to be: ‘More times than I...
Appco Marketing


BLOG: Why are good listening skills so important for sales specialists?
It’s generally assumed that sales specialists need to be able to speak in a convincing manner, but succeeding in this line of work isn’t...
Appco Marketing


BLOG: Why face-to-face sales is an important part of the marketing mix
Many companies now have diverse marketing strategies in place that encompass a range of techniques. From email and social media campaigns...
Appco Marketing


BLOG: Entrepreneurs can learn a lot from Leo
Business owners and entrepreneurs can take lessons from Leonardo DiCaprio’s perseverance in his quest for an Oscar, and from his...
Appco Marketing


BLOG: 3 life skills that can help you in your sales career
You can take specialist courses and gain qualifications to help you excel in your sales career, but it’s worth noting that you might...
Appco Marketing


BLOG: 3 marketing techniques that have stood the test of time
Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown...
Appco Marketing


BLOG: Four secrets to effective branding
A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for...
Appco Marketing


BLOG: Five benefits of being a brand ambassador
Whether you’re a new brand ambassador (or field representative), or have chalked up a bit of experience, there might be aspects to the...
Appco Marketing
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