Appco Marketing Ireland Explores New Opportunities with Early Success

Appco Marketing Ireland has been actively increasing its reach for the past two years by exploring new opportunities and forging new partnerships across the country. This strategic move has resulted in connecting over 10,000 new supporters with its Charity Partners, generating an average donation of €21.19 and projecting an estimated €8 million in charitable contributions (based on an average donor lifespan of 4 years). The early successes reflect not only the company's strategic approach to expansion but also Ireland's renowned generosity and community spirit.

Appco Marketing is proud to have its own dedicated fundraising teams right here in Ireland, giving charities a strong and permanent local presence they can rely on. Alongside these teams, we also work hand-in-hand with trusted local partners, which means we can bring campaigns to life in communities across Dublin, Galway, and Cork. Together, it’s about more than reach; it’s about creating lasting connections with people all over the country. The decision to test new territories across more areas of Ireland was both timely and intentional, closely aligning with the company's mission and values. Ireland's distinct culture of generosity and commitment to supporting worthy causes presented a natural fit. Early interactions with Irish businesses, communities and charity partners have demonstrated significant potential for sustained engagement and long-term impact.

Reflecting on why Ireland felt like the right next step:

 “There’s a strong sense of community here, a real generosity of spirit, and a deep-rooted culture of giving. People genuinely want to support good causes, especially when the connection is personal and the message is meaningful.”

The public reception in Ireland has consistently exceeded expectations. Our network of fundraisers has regularly received spontaneous praise for their professionalism, warmth, and sincerity. Positive feedback from charity partners, including Mater Hospital, Barretstown, Oxfam, and Cork Simon, underscores the success of this partnership approach.

A spokesperson shared:

 "One charity even told us they were getting positive feedback from hospital staff about how lovely our partners were to work with. That says a lot."

Feedback like this captures the spirit our teams have beyond fundraising results. It reinforces three principles of Appco that are not just words, but cornerstones of how the team runs: 

1. Responsible Face-to-Face Marketing: Charities need reassurance that their message is passed on with respect and care. Positive comments like these show that our fundraisers aren’t just effective, but also considerate and professional.
   

2. Our Clients and Partners Come First: Word-of-mouth feedback from environments as sensitive as hospitals carries weight. It signals that our work enhances, rather than disrupts, the spaces where fundraising takes place.
   

3. Always Moving Forward: Fundraising isn’t only about signing up donors; it’s about creating lasting, positive impressions for the charity. Hearing that partners enjoyed working alongside our teams suggests that we bring added fresh ideas and prioritise long-lasting connections.

Notably, the average donor age of 52 and a low attrition rate of just 21% suggest a strong and committed supporter base, aligned with the long-term impact goals Appco champions for their charity partners. Looking forward, Appco Marketing will continue with momentum. The exploration of further opportunities is already underway in Galway, with potential further interest in Limerick, Waterford, and Sligo. Exciting new charity partnerships are also anticipated, promising even bigger community projects and research that will benefit even more people.  

Reflecting on the path ahead, a senior Appco Marketing spokesperson remarked, “There’s a real buzz around the partnerships we have formed with local businesses and our charity partners. And if the last 21 months are anything to go by, the next chapter will be even more impactful.”